Privacy Policy

Small Dynamics AI (smalldynamics.ai) provides 24/7 Voice AI agents that answer inbound calls, qualify leads, and book appointments for UK small and medium service businesses. This privacy policy explains how we collect, use, and protect your personal data when you visit our website or use our services.

If you have any questions about this policy or how we handle your data, contact us at hello@smalldynamics.ai or +44 (0)7883 305922.

We collect the following types of personal data:

Contact and enquiry data: when you fill in a form on our site (for example, the contact form, demo booking, or lead capture funnel), we collect your name, email address, phone number, company name, business type, and any message you provide.

Booking data: when you book a free demo, we collect your name, email, phone, and the date and time you select. This is sent to our calendar and CRM system to confirm your booking.

Usage data: we may collect information about how you browse our site, including pages visited, referring URLs, browser type, device type, and approximate location. This is collected via cookies and similar technologies — see our cookie policy for details.

Call data: when you call our live Voice AI demo line, the agent may capture information you provide during the call (such as your name, reason for calling, and contact details) for the purpose of following up on your enquiry.

We use your personal data to:

Respond to your enquiries and provide the information or demo you requested.

Process demo bookings and send you confirmation and reminder messages by email and SMS.

Understand how visitors use our website so we can improve its content, performance, and user experience.

Send you marketing communications, but only where you have given us consent or where we have a legitimate interest to do so. You can unsubscribe at any time.

Comply with our legal obligations and protect against fraud or misuse.

Under the UK GDPR, we rely on the following legal bases:

Consent: when you submit a form, book a demo, or accept non-essential cookies, you consent to us processing the data you provide for those purposes.

Contract: when you book a demo, processing your booking data is necessary to provide the service you requested.

Legitimate interests: we use usage data to improve our website and services, and to communicate with you about your enquiry, where this does not override your rights and freedoms.

Legal obligation: where we are required to retain or disclose data by law.

We use cookies and similar technologies to operate our website and, where you consent, to measure how it is used. Non-essential cookies (such as analytics and marketing cookies) are only set after you accept them via our cookie banner.

For full details of the cookies we use and how to manage them, see our cookie policy.

We do not sell your personal data. We share it only with service providers (data processors) who help us operate our business, and only where necessary:

Our CRM and calendar platform processes bookings, form submissions, and contact records on our behalf.

Google Analytics processes anonymised usage data, but only after you have accepted non-essential cookies.

Hosting and content delivery providers serve our website and its assets.

All processors are engaged under written agreements that require them to protect your data in line with UK GDPR. We may also disclose data where required by law or to protect our legal rights.

We keep your personal data only for as long as is necessary for the purposes we collected it:

Enquiry and booking data is retained for as long as is needed to respond to your request and for a reasonable period afterwards for record-keeping.

Usage data collected via cookies is retained in line with the retention periods set by our analytics provider and our cookie policy.

You can request that we delete your data at any time — see Your rights below.

You have the following rights regarding your personal data:

The right of access: to request a copy of the personal data we hold about you.

The right to rectification: to have inaccurate or incomplete data corrected.

The right to erasure: to ask us to delete your personal data.

The right to restrict or object to processing: in certain circumstances.

The right to data portability: to receive your data in a structured, machine-readable format.

The right to withdraw consent: where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, contact us at hello@smalldynamics.ai. We will respond within one month.

Your data may be processed by our service providers outside the UK or the European Economic Area. Where this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK government, to protect your data to the same standard required under UK GDPR.

Our website and services are intended for businesses and adults. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, contact us and we will take steps to delete it.

We may update this privacy policy from time to time to reflect changes in our practices, legal obligations, or the services we offer. We will post the updated version on this page and update the 'last updated' date. We encourage you to review this policy periodically.

If you have any questions about this privacy policy or how we handle your personal data, email hello@smalldynamics.ai or call +44 (0)7883 305922.

Small Dynamics AI, smalldynamics.ai.

Last updated: 1 November 2026.